Reflexive positioning approach to the study of felicity and representations of happiness in the digital era

The article is devoted to the analysis of perceptions what it means be happy among modern Russians. main focus study identify level subjective well-being respondents in association with their worldview ideas about happiness and image world representatives different age groups. paper gives a brief overview studies felicity, concept happiness, well-being. Based on theoretical conceptual developments concerning stages development moral consciousness, value meaning component world, factors well-being, several models are constructed based results content reflexive positioning respondents’ reflections. research targets also include ratio scales (SW) (SH) or felicity nature satisfaction depending value-semantic model established world. uses methods modeling, analysis, positional text, questionnaire including SW, SH, reflection author’s value-meaning diagnostic complex. noteworthy substantiating novelty show that: 1) scale higher than SB shows more positive orientation; 2) religious existential were happiest happiness; consumer least happy. Two new opportunities emerge from point further prospects practice psychological counseling psychotherapy. First, there an opportunity diagnose presence intra-personal conflict notable gap between values SW SH scales. Second, possible reasons for deficits direction free reflections happiness.